Conducting on-site and off-site analysis of your clients’ SEO competitors. Using programs such as Google Analytics to compile regular performance reports. Assisting the content team in the creation of high quality, informative SEO content. The creation of on-site and off-site SEO strategies for clients in various industries. Occasionally contributing to the company blog. Carrying out detailed keyword research according to the latest keyword strategies. Keeping up to date with the most recent developments in Search Engine Marketing (SEM). Paying particular attention to any significant Google algorithmic changes.